tokidoki, which translates to ‘sometimes’ in Japanese, is an internationally recognised and iconic lifestyle brand known for its eye-popping aesthetic and criminally cute characters.
Donutella & Friends come from a planet where sugar is used as energy. One day while out scouting the milky way for a new fuel source in her donut U.F.O. Donutella discovered planet Earth. On Earth, Donutella was excited to find a lot of sweets and treats to fuel herself and her people. Almost instantly Donutella realized that it would be much better to start a sweet colony here and invite all of her friends than to go back home.